Archive for October, 2008


Let’s say it – we are going to face recession.

I remember I saw in Lithuania a CNN program where they were guessing if it would be just a slight setback or recession. People was optimistic – as was I at that moment. For me, it was just some house owners in US having some money problems.

But we are now facing the full strength of recession – maybe the worst in the history of economics. And that makes me think of the fundaments of our society.

The great thinkers of industrialization was liberals and was talking about letting the market forces, demand and supply, control the market. At these times we see companies crippled and in desperate need of help from government to survive. Worst is that the governments come to aid.

I am not particular liberal – but a bank which one year earns billions of Euros and the other year gets government help to survive gives me a wrong impression of the “liberal forces of the marketplace”. I ask these great thinkers to take stand and let these huge corporations fall to the ground.

It is a law of the market. Get too big and you will collapse – nothing is eternal – and the governments are just prolonging the death og e.g. big banks and industrial giants.

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Unfortunate it is more than just financial issues – we talk normal people with normal jobs. And these people are the concern of the governments of the free liberal world. With the threat of thousands of unemployed the governments around the world sees it as a cheap cost to send a few trillions out in the market place.

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My morale is: The thoeries of the industrial age is no longer valid. Something changed the game rules – and now governments are trying to compensate for this. Is it right to do? Well, the alternative is not appealing.

It proves maybe more that theories of persons like Peter Drucker is more correct. Elements as the purpose of business is to give people persons in life, that companies have a bigger social role than the aim for profit.

I would love to hear or read Peter Druckers own views on this matter.

I better continue the personal posts – they are surely easiest to write. I want to talk a bit about what I do, and why I do it.

On a daily basis I try to run a company. I am co-owner together with 2 partners. It is the company Imaginess design & dtp.

We have been doing this for a year now and I would say we have a steady growth. Our core concept is to outsource graphical design for Danish companies to our Lithuanian company. We started out outsourcing directly to Lithuanian freelancers – but have realized that we need a steady base of work. Meaning full time designers. We have now some nice office spaces in the artsy quarter of Vilnius.

Challenges

The challenges are many and I can divide them on a internal and external level.

1. Communications: First of all, I and one of my partners live here in Copenhagen. It makes communication internally very difficult. We try through Skype and mail – but hard it is.

2. Competences, ressources and capabilities: Our business strategy is highly based on minimizing risks. This means that we have not invested any money in the company. It also means that growth through economical ressources is going slow. We would do miracles with 10 million Euros.

It also comes to the personal competences. A small company is depending on that everyone has a drive and very broad competences. Designers should be business managers and business managers should be designers. And everyone should be skilled in project management.

So when it comes to big organizational capabilities, it is difficult. I see myself as a good strategist, but it is hard to think strategy in a small company where financing is low and most of the time goes with doing daily stuff.

3. External comes when we face costumers – or potential ones. It is hard work to do B2B – mass marketing does not work. And it makes it even harder when there is a high mistrust to your product from the decision makers.

Outsourcing can be dangerous and many concerns arrise with the client. We try to do what we can to reduce these uncertainties, but it is difficult. Therefor we are preparing to hire an external sales consultant to work for us. We realize that as entreprenours we are not professional sales persons. Our sales corner is not working as effective as it should.

So we hope from 2009 that we can have a highly effective outsources sales corner.

Additionally I have also a few other concepts “in the lake” – but let’s take them another day…

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