Archive for January, 2010


…you will ever ask your organization.

The title comes from a book I bought in London in December. It is a book by Peter Drucker with some of the worlds top thinkers within management, e.g. Jim Collins and Philip Kotler. I have read a few of Druckers books already and this book will be the next in line.

The book comes from Leader to Leader institute, which is an institute focusing on leadership in the social sector a.k.a. non-profit organizations. But I believe a lot of the content and questions this book raises are surely also relevant for normal profit seeking organizations.

As I have read the introduction, I understand that it is a re-print or 2. edition from a book with same title published in the 90’s.

The Five Most Important Questions are (according to Peter Drucker) these:

1. What is our mission

2. Who is our customers

3. What does the customer value

4. What are our results

5. What is our plan

Just initially looking at the questions, I understand that is was the same questions we were struggling to answer when we had our own company. They seem simple and writing a marketing plan is also straight forward. But going just a bit under the surface you understand the complexity in the questions and how they lead to other important questions that are crucial for your business.

I will try to read the book and give some short answers and views on each question in Peter Drucker’s book The Five Most Important Questions.

A year has passed since my last post – and I feel sorry for it. Back then, I was running a few blogs. But work has been busy. I also got married in the year that has passed to Gyte (website).

I still work at DONGenergy, the biggest energy company in Denmark, in the exploration and production. We do the oil and gas stuff.

It is hard to go from an entreprenour and then to a normal “slave for salary”. I cannot let go, not having an eye on new ideas or innovation possibilities. To satisfy the hunger a bit I took an inspiration lecture on making business plans for this competition. It was mildly satisfying – and yet also tempting. Many of my friends have finished university the passed year and I have talked to them about going solo. But many of them seek the safe life. I do understand, some of them have already children and bought a house and stuff like that. They need the steady income.

In the autumn it got too much and I believed I could start something positioned as an investor – and I think it has been pretty good. One of the graphical designers (Olgerd) from my former company took up the challange and we have started the glorious IC Enterprises. The name is a mix of Icommerce Enterprises, and the playing of sound in I See Enterprises. Pretty smart I thought.

Well, the concept is simple. We built a big range of webshops selling niche products. Our first launch has been Coolskins.dk . We have been in the air for a good week now. We sell skins for laptops, Iphones and Ipods – well practically anything you can put a skin on.

The system is based on Magento  and I am very pleased with that.

We have started making marketing initiatives – especially advertisment on Facebook and made a Facebook fanpage. Now time has comed for some search engine workout and further down the line we need some cool bloggers to write about our products on coolskins.

 The next goal will be making a webshop for bags with all kind of cool patterns and stuff. Looking forward to it.

So, if you need a skin for your laptop, netbook, iphone or Ipod – you need to go to Coolskins.dk :-)

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